With customer data platforms now essential for unified customer data and personalization, you likely face the build vs buy decision.
Do you build a custom CDP tailored to your tech stack? Or buy an established platform?
This guide from Customer.io will walk you through the key factors in deciding whether to build or buy your CDP. Inside you’ll get:
- An overview of pros and cons
- Steps to evaluate your team’s capabilities
- A comparison of vendor features
- Details on integration and implementation
- Guidance on ongoing management
Arm yourself with the knowledge to make the right CDP decision for your needs. Visit Digital Marketing Depot to download Build or Buy: Choose Your Own CDP Adventure.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.