Digital Marketing Expert Empowers Small Business Owners

Digital Marketing Expert Empowers Small Business Owners

Adebukola Ajao is an online digital marketing guru equipped to help small businesses with the tools to compete. 

A 2021 graduate of Northeastern, Ajao was recently honored with a Women Who Empower Innovator Award in the young graduate alumnae category for her creation of For All Things Digital.

Born and raised in Boston, Ajao grew up across the street from Northeastern’s campus. As an undergraduate student, she worked with the university’s John D. O’Bryant African American Institute to start a social justice activist coalition.

During that time, she also started BDY Consult, an online marketing company. But she quickly realized she needed to further her education if she wanted to grow her business. So she applied to Northeastern’s graduate program in digital marketing. She was accepted and received a scholarship. 

That program allowed Ajao to combine her passion for marketing and helping underserved Black-owned businesses.

“During my time as a business owner, as a student, I also wanted to leverage my digital marketing knowledge to impact Black lives,” Ajao says. 

Headshot of Adebukola Ajao, owner of BDY Consult marketing agency
Adebukola Ajao, owner of BDY Consult marketing agency, poses for a portrait in ISEC. Ajao is one of the 2023 Women Who Empower award winners. Photo by Alyssa Stone/Northeastern University

Ajao is currently balancing three jobs. During the day, she works at Brookline High School as a project manager, helping students explore their entrepreneurial opportunities and secure college scholarships. 

At night, she works as an adjunct professor at Northeastern, teaching in the same program she earned a degree from. 

In between, Ajao works on her business. She has a team of six people located all over the country. BDY Consult works to help small business owners see themselves as marketers. 

“My slogan is, ‘if you’re in business, marketing is your business,’” Ajao says. “It’s essential for every small business owner to have a working, walking knowledge of marketing at all times.”