Gone are the days when people used to “Ooh” and “Ahh” over the unreleased smartphones I was testing. Once upon a time, whenever I stepped out in public with a yet-to-be-released phone, it seemed like everyone I knew was lusting over the device. The original Samsung Galaxy Note comes to mind as a great example because I can’t tell you how often I was asked by random waiters and friends about its enormous size. Everyone wanted to know what it was. It’s the same way people were instantly smitten by the unibody construction of the HTC One M7’s industrial design. Unfortunately, today’s smartphones look so similar that no one gives them a second thought.
That’s why I need to applaud the Nothing Phone for doing something a bit daring, especially considering it has your fundamental rectangular slate design. Despite this, the Nothing Phone is totally unlike any other smartphone for sale in 2022, and it proves that a little bit of innovation goes a long way. Previously, we’ve written about the lackluster world of smartphone design, and how even Apple’s signature iPhones are becoming a bit blah.
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This week, the Nothing Phone has been the darling of the tech industry, with glowing writeups all over the web. The average consumer should be forgiven for having some questions about this smartphone release. Questions like, “What is it, and why should I care?”
First off, this hugely hyped smartphone is not available in the United States. Currently, this smartphone is only available overseas. If you’re interested in learning more, you can head to the Nothing Phone website or keep reading for answers to frequently asked questions about the Nothing Phone.
What Is the Nothing Phone?
Technically referred to as the Nothing Phone (1), it’s a mid-range smartphone running a custom Android experience from consumer technology company Nothing Technology Limited. It was founded by Carl Pei in 2020, who was one of the co-founders of OnePlus. Some people are familiar with OnePlus since its phones had a cult following during its earlier years, then blossoming into a larger force in the market.
Why Can’t You Buy the Nothing Phone in the United States?
The Nothing Phone (1) just launched abroad and it’s currently available for purchase in over 40+ countries — but not in the United States. It’s priced between €469 and €549 (about $479 to $561), but there are no plans at the moment to launch it in the United States.
Based on the way U.S. tech websites are lusting after this device, it could be a marketing ploy to build hype. More likely, the makers of this phone know that Apple has a stranglehold on the U.S. market. During the annual Mobile World Congress conference, lots of high-tech phones debut that will never make their way to the United States, but there is a huge market for iPhone alternatives in Europe and Asia.
Knowing that, why should you care? There are a few reasons to pay attention to this smartphone release, which we’ve outlined below.
What’s So Special About this Smartphone?
First impressions do matter. That’s why you should care about the Nothing Phone because it emphasizes style and beauty above other aspects of the phone. In a market dominated by flat slates that follow the same design language, the Nothing Phone is a stylish phone that can stir attention and debate the moment it’s taken out.
Okay, I’ll admit its specs aren’t anything to brag about. Don’t believe me? Then check out the list below:
Dimensions: 159.2 x 75.8 x 8.3 mm
Weight: 193.5 g
Display: 6.55-inch 2400 x 1080 OLED display with Corning Gorilla Glass
Cameras: 50MP Sony IMX 766 primary camera, 50MP Samsung ISOCELL JN1 ultra-wide camera, 16MP front camera
Battery: 4,500 mAh, 15W Qi wireless charging
Chipset: Qualcomm Snapdragon 778G+
These specs won’t make anyone drool, but they don’t need to because the attention is all on the back of the Nothing Phone and its light up Glyph Interface.
Paired with a transparent back casing that modestly flaunts some of the phone’s hardware components, the real show stealer are the LED strips that outline various parts of the phone and turn on for different functions. Whether you’re getting a text message from your best friends, or notifications from Instagram about your latest post, there will be a specific light pattern that accompanies them.
Who Is the Nothing Phone For?
Given how video sharing services like Tik-Tok have grown in popularity, it’s no surprise that the Nothing Phone (1) caters to users that love all-things video. Forget about using a ring light when you’re streaming or shooting a video because the Glymph Interface offers just enough gentle light for the occasion.
As a videographer, I can’t tell you how this helps lessen your load and setup time. You could technically achieve something similar on other phones using a light-up phone case, but they often need to be charged separately. Having these softer lights incorporated into a phone just makes it easier.
Seriously, What’s With All the Lights?
Just last week, I was reminded about the LG dLite flip phone that I reviewed in 2010. What stood out most were the fancy neon lights that lit up on the edge of the phone for notifications and incoming phone calls. Without a doubt, it was one of those things that consistently attracted attention.
The Nothing Phone’s interpretation is different and more purposeful, but it’s proof yet again that a little bit of flare can go a long way — like the time when cell phones in the early 2000s were being tricked out with light up antennas and keypads.
Even though we have seen a degree of light customization in other recent phones, like those from Razer, Asus, Black Shark, and Red Magic to name a few, they were merely accents rather than standout design features. That’s probably why you might not have noticed them, especially when they tend to have a more aggressive, made for gamers aesthetic.
It’ll be interesting to see how the Nothing Phone (1) progresses. At the moment, it’s one of the most stylish phones released this year — and that’s despite the modest specs it’s packing. It’s been a long time since we’ve had a phone that flaunted a design that would stop people dead in their tracks to take notice. In a world where gadgets are treated as fashionable accessories like jewelry, the Nothing Phone hits all the right marks in making itself memorable.
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